Unlimited coaching & training programs and every feature on every plan. Pick yours by active participants and team seats.
For individuals running their first programs.
For program operators scaling across formats and cohorts.
For teams running programs with multiple facilitators.
For organizations running programs at volume.
Running more than 500 active participants, planning a pilot for your firm, or want your own branded mobile app in the app stores? We'll shape a plan around your programs.
Talk to salesBuild and run upcoach right from Claude and ChatGPT. Create a program, check who's behind, send a nudge, all from chat. Included on every plan.
See how it worksYour plan counts the people currently going through your programs. Nobody else.
Cohort finished? Deactivate participants and free up space. Their data stays safe.
Alumni coming back for the next program? One click and they're active again.
Say you sell a $500 coaching program to 25 people. That's $12,500 in program revenue. Starter costs $49 a month. Your first enrollment pays for the platform many times over, and you bring the program that makes it happen.
Connect your AI assistant to upcoach over MCP (Model Context Protocol). Build, run, and track your coaching & training programs: create curriculum, worksheets and check-ins, schedule events, post to your community, and pull progress reports, all by chatting with your assistant. Around 40 tools. Included on every plan.
Your assistant works with your permissions. It can do what you can do.
Every plan gets the full platform. You scale on capacity, not on features.
Every plan, side by side. Prices follow the billing toggle above.
| Starter $49/mo | Pro $99/mo | Business+ $199/mo | Scale $399/mo | Enterprise Talk to sales | |
|---|---|---|---|---|---|
| Price | $49/mo billed annually | $99/mo billed annually | $199/mo billed annually | $399/mo billed annually | Talk to sales |
| Active participants | 25 | 100 | 250+100 for $99/mo | 500then custom | 100,000+ |
| Team seats included | 1 | 2 | 5 | 10 | 100+ |
| Media storage | 100GB | 250GB | 500GB | 1TB | Custom |
| Extra seat | Not available | $39/mo | $39/mo | Custom | |
| Transaction feeno per-sale cap | 2% | 1% | 0.5% | 0% | 0% |
| Run upcoach from Claude or ChatGPT (MCP) | |||||
| Shared team activity library | * | ||||
| Custom branding + domain | |||||
| Emails from your own domain | |||||
| Multi-role accessAdmin, Facilitator, Sponsor | |||||
| Single sign-on (SSO) | |||||
| Branded mobile app, fully managed | Talk to sales | Talk to sales | |||
| Implementation | Free onboarding call | Free onboarding call | Lite included with annual$1,500 value | Full included with annual$5,000 value | Custom |
| Support | Email, 48h | Priority, 24h | Priority, 24h | Priority + dedicated onboarding | Dedicated, on demand |
Free onboarding call with every signup, on any plan.
Implementation Lite, $1,500. A one-day engagement: we set up your first program with you. Included free with annual Business+.
Implementation Full, $5,000. A three-day engagement: we build your programs, roles, and reporting together. Included free with annual Scale.
Moving from another platform or from upcoach v2? We help you migrate.
Want a team that runs your programs with you, month after month? See our Done-For-You plans →
No credit card required.
After your first charge.
Right from your account.
Future price changes never apply to existing customers.
Choose which categories of cookies you allow. You can change this any time at /cookie-preferences.
Strictly necessary
Required for the site to work. These run our hosting, remember your consent choice, protect against fraud, and power features you explicitly request (like opening the chat widget or booking a demo). Always on.
Analytics
Helps us understand how visitors use the site so we can improve it. Off by default.
Marketing
Used for advertising and measuring campaign effectiveness. Off by default.
