Ep 5: Building successful online communities: trust, coaching, and authenticity with Ryan Lee


Discover the fascinating journey of Ryan Lee, the trailblazer of membership websites on the internet, who began his career coaching teenagers facing severe disabilities. In this engaging episode, we unravel Ryan’s unique trajectory, tracing how his experiences with disabled youth armed him with invaluable skills that would later shape his work with prominent figures in the fitness and digital marketing realms.

Join us as we explore the art of astutely understanding and marketing to target audiences without resorting to excessive explicitness. Ryan unveils the potent impact of cultivating private communities or forums for customers, highlighting how such spaces foster trust and camaraderie through shared experiences. Furthermore, we delve into the significance of recognizing the humanity of individuals, irrespective of the subject matter, and acknowledging their desire to discuss broader aspects of their lives.

Key Takeaways:

  • Lessons from Coaching Disabled Teens: Ryan’s formative years coaching teens with physical and multiple disabilities instilled crucial qualities like perspective, patience, grit, and resilience. These attributes laid the groundwork for his later successes in coaching and online business.
  • The Triumph of a Private Forum: Before the advent of social media, Ryan’s membership business thrived due to a private community forum. Acting as a hub for interaction, this platform allowed members to not only receive guidance from Ryan but also learn from each other, creating a dynamic and supportive ecosystem.
  • Trust and Community Building: Ryan emphasizes the pivotal role of trust in community forums. He advocates for the swift removal of individuals who disrupt the community’s positive atmosphere, even if it entails a financial sacrifice. Establishing trust is paramount, as members must believe that the community’s leader has their best interests at heart.

Tune in to this insightful conversation with Ryan Lee to glean insights into building thriving communities that enrich both your business and your customers’ lives.

Join us for an enriching dialogue with Ryan Lee, where his journey from coaching disabled teens to pioneering online community building offers profound insights into fostering connection, trust, and growth.

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This episode of The Upcoach Podcast is proudly produced by Ventures FM.