What is the Non-Engaged Clients Metric?
The Non-Engaged Clients metric represents clients who have not performed any meaningful actions on the platform in the last 14 days. This metric helps you identify clients at risk of disengagement and take targeted actions to re-engage them.
Important Note:
Visits or views (e.g., logging in or viewing a page) are not counted as engagement.
Only meaningful interactions like completing tasks, attending events, or participating in forums are considered.
Learn the basics, including how it's calculated here.
Key Takeaway
The Non-Engaged Clients metric is a powerful tool for detecting early signs of disengagement. By identifying clients who haven’t interacted in the last 14 days, you can take proactive, targeted actions to re-engage them. Whether through personal outreach, reminders, or tailored challenges, this metric helps you retain clients, boost activity, and keep your coaching programs thriving.
Why is this Metric Important?
The Non-Engaged Clients metric is a vital tool for detecting potential client disengagement early. By understanding which clients are inactive, you can:
Prevent Churn: Reach out before disengaged clients lose interest completely.
Offer Support: Identify clients who may need additional help or motivation.
Optimize Engagement: Tailor your content, reminders, or coaching to re-ignite client participation.
When All Clients Are Engaged: If there are no non-engaged clients, the metric celebrates this success with a “🎉 All clients engaged!” message, giving you positive feedback.
How to Use the Non-Engaged Clients Metric
Identify At-Risk Clients
Use the "View Clients" button to navigate directly to a filtered list of non-engaged clients from the last 14 days.
Review each client’s activity history to understand where their disengagement started.
Re-Engage with Targeted Outreach
Reach out to non-engaged clients with a personal check-in:
For 1-on-1 clients: Send a supportive message or schedule a follow-up call.
For group programs: Remind them of upcoming events, new content, or active discussions.
Analyze Patterns of Disengagement
Are clients disengaging from specific program types (e.g., courses, tasks)?
Are engagement drops occurring after a particular event (e.g., end of a cohort)?
Take Proactive Steps
Send reminders: Use messaging to encourage participation in tasks, events, or forums.
Provide incentives: Offer new challenges, exclusive content, or rewards for engagement.
Offer support: Identify if clients need additional clarity or motivation to stay on track.
Examples of Using the Non-Engaged Clients Metric
Case 1: Sarah - Group Coaching Program
Sarah runs a 6-week Group Coaching Program to help small business owners build better habits.
Non-Engagement Insights:
Sarah notices that 5 out of 20 clients have not engaged in the past 14 days. She checks their activity and sees they have not updated any habits or attended the last group session.Action Plan:
Sarah sends a reminder email with the subject:
“Your progress matters—let’s check in!”In the email, she includes:
A recap of the group’s last session.
A direct link to update habits or attend the next live session.
A motivational note: “Small steps matter—let’s get back on track together!”
Outcome: 3 clients immediately update their habits, and 2 join the next group session.
Case 2: Tom - 1-on-1 Coaching
Tom is a leadership coach managing 12 high-value clients.
Non-Engagement Insights:
Tom sees that 2 clients have been inactive for the last 14 days. He checks their activity and realizes they haven’t completed their weekly tasks or attended their last session.Action Plan:
Tom sends a personalized follow-up message:
“Hi [Client Name], I noticed we missed last week’s task updates. How are you feeling about your goals? Let’s reconnect and plan the next steps together.”He schedules a quick 15-minute check-in call to understand any challenges they’re facing.
Outcome: Both clients respond and commit to their next tasks. Tom ensures they feel supported and motivated to stay engaged.
Case 3: Emma - Life Coach with Membership & 1-on-1 Services
Emma combines 1-on-1 life coaching with a habit-building membership program.
Non-Engagement Insights:
Emma sees that 10 out of 30 clients are non-engaged. Most of the inactivity comes from her membership program participants who haven’t updated habits or attended group sessions.Action Plan:
Emma posts a weekly challenge in the membership forum to spark action:
“Share one habit you want to improve this week and how you’ll stick to it!”She also records a short video encouraging members to attend the upcoming group Q&A session.
For 1-on-1 clients, Emma sends individual check-in messages asking:
“What’s one small win you had this week?”
Outcome: Engagement in the membership forum increases, with 5 clients sharing their goals. Two 1-on-1 clients reconnect and update their weekly progress.