You don’t need to commit to constantly marketing your business. It’s exhausting and expensive. Plus, creating hype is getting harder, people are getting more bulletproof to marketing strategies. And these strategy refinements are also getting more expensive.

Due to the high popularity and availability of our profession, it is hard to stand out and it is just understandable why you reach out to  these “proven” methods. 

Somehow, in this ongoing chase, the reason why we are truly here slipped our mind –  to transform people’s lives. Not to attract them, and to sell to them. 

No, this is not a mushy story about what being a true coach means, and how you should put profit on the side and stay true to yourself. It is different – it is about how staying true to yourself will bring you huge profit.

So, the simple answer to the question How to Maintain a high level of authority and trust in the marketplace (and thus grow your business) is – Just be an actual coach, and do what coaches are supposed to do: Transform people’s lives.